Apple slashes iPod Shuffle price 38%

by Charles Lindauer on February 22, 2008

in Apple News, iPod

The inexpensive iPod Shuffle is a great little music player. It just got better… Apple cut the price by $30! Later this month, a 2GB version, priced at $69 will be available.

The current Shuffle, weighing in at half an ounce, with 1 GB of flash memory but no screen, first appeared in Sept. 2006, for $79. It now is priced at $49, a 38% price cut.

This is a record low price point for Apple. The original iPod Shuffle debuted in January 2005 with a 512 MB model costing $99 and 1GB for $149.

“This is the most affordable iPod ever”, according to Apple’s vice pres. of global iPod marketing, Greg Joswiak.

The 2 GB iPod Shuffle should hold about 480 songs.

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