Website designers! You could easily double your business if you maintained reliable access to writers who can provide content that gets the message across clearly and irresistibly. When a small or start-up business contacts you for a website, you probably find that things progress nicely with you as far as layout and color scheme is concerned. Enthusiasm is high, the client is ready to go, and you’re happy to have a new client.
Then, when you ask for content, you get that deer-in-the-headlight look – my what? Oh – OK, I’ll get that to you next week. At that point at least half the time the project is dead because the content never comes. Sound familiar?
And even if it comes, chances are the writing is so poor that the site cannot fulfill its promise to create sales. You’ve probably had clients blame you for poor results. It’s a bad situation all around.
Professional content writing is always a good investment, and it makes sense to point that out at the beginning of the project. The easiest way to get this accomplished is to include copywriting in the project quote. Your client will thank you for removing all obstacles and delivering a professional turn-key product. Another nice side benefit for you is the incremental revenue you make by marking up the writer’s hours.
Posted by Astrid Harper www.bestfive.com/mem/copypro
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